Launch Campaign

Ice Pack x Hadeel Al-Azzawi

Makeup palettes meet smoothie tones—vibrant, stylish, cohesive launch visuals.

2025/01/04

About

Launch Campaign

Date: 2025/01/04

Produced by: Ice Pack × Hadeel Al-Azzawi collaboration.

We visually documented the exclusive collaboration between Ice Pack and Hadeel Al-Azzawi for their new product launch.

The creative direction was inspired by the intersection of makeup palettes and smoothie tones. This resulted in a vibrant, stylish, and cohesive visual identity that perfectly captured the spirit of the product and the uniqueness of the partnership.

launchcolorcollaboration

Reels

Reel 1